Saturday, 29 January 2011

Can you use social media in an offline business?

A guest post here, and in it I talk about our experience as a service based offline business and how we use social media tools such as Twitter and Facebook.

Is there a business that could not benefit from some aspect of social media?

There must be one.... there always is!


When people talk about social media, sites like Facebook and Twitter they often talk about return on investment and monetizing it. If I told you I invested 3 hours a week and got a significant return would you believe me? Would you believe me if I told you I was a brick and mortar business and not a social media business?

If you are a chatty helpful person then you can do well with social media too.

  • Set up your searches for your keywords, and talk back to people that need help.
  • Direct them to pages on your blog that can help and ask them to ReTweet if they found it useful.
  • If people are in other countries direct them to a Twitter user or blog in their own country for help. You make two new friends that way.

Nearly 20 billion searches a month are performed on Twitter so once a day Tweet out what you do and a link to your website so you are found in the searches. Mine goes out at around 4am in the morning so it can be found but not annoy my regular followers.


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